NEWS
Facebook CEO enters UFC octagon! Zuckerberg’s shocking decision
Mark Zuckerberg’s new moves. It turns out that a partnership agreement has been reached between Meta and UFC. What will be the consequences? Now Threads (a Meta product) will contain exclusive UFC-related content that will be included in UFC live broadcasts.
UFC Technology Partner
What’s new with Mark Zuckerberg? TKO Group, the owner of UFC (Ultimate Fighting Championship, UFC – an American mixed martial arts organization), has entered into a multi-year, million-dollar partnership agreement with Meta (Mark Zuckerberg’s American technology conglomerate). It turns out that the UFC’s kind of merger with Meta will cover many of the company’s products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads. Under such a partnership, Meta will become the “official technology partner for fans” of UFC, and its branding will appear in the UFC octagon during pay-per-view events and “Fight Night”. “Mark and his team at Meta are doing things that will delight UFC fans,” UFC President and CEO Dana White said in a statement to CNBC.
It’s worth noting that the partnership with Meta is separate from UFC’s media rights talks, which are set to begin in April. UFC’s exclusive negotiating window with current partner ESPN ends on April 15. As CNBC previously reported, ESPN has no plans to renew the deal before then.
Zuckerberg and UFC
According to Grant Norris-Jones, head of global partnerships at TKO, talks about a sponsorship deal between the companies began in the second half of 2024. Now, Threads will feature exclusive UFC-related content that will be included in UFC live broadcasts. Interestingly, while White and Zuckerberg did not personally negotiate the terms of the deal, their close relationship was important. White joined Meta’s board in January . Mark Zuckerberg, meanwhile, emphasized in a statement to CNBC that he was excited to partner with UFC because he “loves MMA,” and now fans of the sport will be able to experience it in a new way.
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